Course curriculum

  • 1

    Introduction

    • The Burnout-Free Way to Market Your Practice
  • 2

    Building Your Brand

    • Introduction
    • Building Your Brand Story
    • Homework: Writing Your Brand Story
    • Defining Your Mission Statement & Core Values
    • Homework: Establishing Your Mission Statement & Core Values
    • Unearthing Your Brand Identity
    • Using Personas as a Marketing Filter
    • Homework: Building Your Brand Identity & Establishing Your Personas
    • Brainstorming Your Branding with a Mood Board
    • Homework: Building Your Mood Board
    • Bonus: Logo Design & Branding Resources
    • Quiz: Building Your Brand
  • 3

    Establishing the Foundation: Marketing Strategy

    • Components of a Marketing Strategy
    • Maximizing Content & Discovering the Best Types for Your Practice
    • Homework: Defining Your Goals & Content Types
    • Re-Using Content & Finding the "Right" Amount
    • Homework: Dual-Purpose Content
    • Establishing Your Time Commitment & Maximizing It Through Batching Content
    • Finding Your Financial Commitment
    • Aligning Strategy with Capability
    • Quiz: Building a Strategy
  • 4

    Organic Marketing

    • What Is Organic Marketing?
    • Choosing Platforms Based on Content
    • Reaching More People with Your Hashtag Strategy
    • Using Your Audience to Choose Your Platform
    • Homework: Choosing Your Platforms
    • Social Media Calendar Creation & Scheduling
    • Community Engagement
    • Gaining First Page Results on Google with Google My Business
    • Homework: Creating Your Google My Business Account
    • Quiz: Organic Social Media
  • 5

    Developing Thought Leadership Through Blogging

    • Why Should You Blog?
    • Homework: Planning Blog Topics
    • Creating a Maintainable Blogging Strategy (with Distribution)
    • Writing So People Will Read
    • Your 20-Minute Introduction to SEO
    • Homework: Blog SEO & Your First Blog Post
    • Finishing Up: Blogging
    • Quiz: Blogging & SEO
  • 6

    Owning Your Audience with Email Marketing

    • Building Patient Connections
    • Homework: Setting Up Mailchimp
    • The Email Newsletter Formula
    • Homework: Email Topic Development
    • Determining Email Success
    • Building Your First Email
  • 7

    Converting Leads into Patients with Lead Generation

    • Introduction: What Are Leads?
    • How Do I Get These Leads?
    • Structuring Your Email Funnel
    • Homework: Brainstorm Your Content Offer & Email Funnel
    • Creating Your First Email Funnel
    • Determining Success in an Email Marketing Campaign
    • Additional Types of Lead Generation
    • Quiz: Lead Generation
  • 8

    Customizing Your Strategy

    • Setting Goals & Prioritizing Your Skillset
    • Homework: Your Core Content
    • Customizing Your Strategy Based on Time Commitment
    • Non-Routine Content Creation
    • Homework: Establishing Your Time Commitment & Schedule
  • 9

    Where to Go Now

    • You Did It!